Interview with Alessia Bertoldi: All about her country rotation from Rome, Italy to Sao Paulo, Brazil.
Editor’s note: Alessia Bertoldi worked as a Neomobile employee until 2014.
After Pamela Velasquez’s interview, who did a challenging country-rotation to Neomobile’s Brazilian office after spending only a year in the Colombian office, this week let’s meet another of our young, multicultural and passionate professionals that also moved to Brazil.
Meet our talented marketing professional, Alessia Bertoldi.
Born in Udine, Italy, Alessia studied in Milan and started working at Neomobile in 2012 as a Jr Business Support Specialist.
Passionate about innovation, technology, new market trends and opportunities, she job rotated to Neomobile’s Brazilian office after spending one year in Neomobile’s headquarters in Rome.
Let’s catch up with her and her experience!
What are your activities inside the company? What do you love most about your job?
“My current position at Neomobile is Marketing Sr Specialist for the Brazilian market based in the Sao Paulo office. My activities include the following actions:
• Set the company’s overall digital marketing strategy in Brazil and drive execution, ensuring that the campaigns meet specific lifecycle goals.
• Continuously monitor the effectiveness and efficiency of mobile media campaigns and take corrective actions if necessary. Provide daily, weekly, monthly reporting to demonstrate attribution, results and returns. (CTR, CR, CPA optimization)
• Select, negotiate and manage the relationships with main global digital marketing vendors.
• Develop new features, functionality and integration of the mobile sites including testing new API or third party applications with a main focus on the acquisition flow, site quality and user experience.
The thing that I like most about my job is the possibility to develop a strategy, create a plan of actions, negotiate the deals and see the effects with real and instant time to market.
How did you end up at Neomobile?
Firstly I saw a friend on LinkedIn who was working there. Then, I found the job post that I was interested in on the website.
What is your experience in the mobile commerce sector? How do you see its future?
My generation was probably the last one to see the change from web towards mobile at first, and now towards the internet of things. I strongly believe in the fact that interfaces can change the way we live. But also, we decide how technology is shaped and diffused. This is noticeable when you see how emerging solutions have totally different parameters compared to ones in previous generations. The focus on the long tail and the sharing economy will be the main driver of the future.
You are a clear example of internationality and dynamism because you started working in the headquarters in Rome and then job-rotated to your current office in Brazil. Tell us about this experience.
After a year in the HQ in Rome, where I was dedicated to collect all the KPIs of the Brazilian market, I challenged myself with the opportunity to work in Sao Paulo office: first in the Business Operations team and now in the Marketing team. The biggest challenge in this part of my life was to adapt to another culture. I have always considered the Brazilian culture similar to the Italian one. On the other hand, I had to learn (sometimes the hard way) how to deal with the Brazilian ‘jeitinho’.
I have also broadened the vision of the market, creating and reinforcing business relationships between Neomobile and the main Telecom operators in Brazil. Here I learned that you cannot take nine women and wait one month to make a baby. Some things just take their time.
On a more personal level, I got the opportunity to see myself outside my comfort zone. Around 10.000 km far from it. It´s like seeing the world through a new pair of glasses. At the beginning it’s painful. Then you adapt and start seeing clearly. So, you start questioning the previous world since you have a new term of comparison. Ultimately, your own reflection in the mirror also changes.
What has been the most challenging part of your relocation?
Working in Brazil, the 5th mobile market in the world, can be summarized as follows:
- Manage with less resources and instabilities: this allowed me to stimulate innovation and creativity – sometimes deal with the educational gap compared with the European environment
- Work in a multicultural and multiracial environment
- Work in large areas/market coverage, comparable only with USA, Russia, China and Canada, with the absence of proper infrastructure.
What role have your colleagues and managers played in your professional development?
At Neomobile it takes all of us to win. My colleagues in both offices are always supporting me in order to reinforce procedures and share new knowledge coming from all countries and going to all the countries. I always try to dedicate time to the newcomers, who are the future of the company. On the other side, I always listen to the precious advice from management, in which I found some solid mentors with whom I created a deep connection that will be a strong reference also in the future.
What do you like about Neomobile and what would you recommend to people who want to work in our company?
We are a tech company and I strongly believe that the people who work here are the main complementary asset. In Neomobile you feel like everyone is making a difference: On the first day you can voice your opinions, ask questions, in an international environment of continuing learning and improvement. The organizational mindset between the people is shaped around the passion for the industry and the focus on results. Working with great professionals trains you to make the impossible turn into the possible with a long term vision.
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